What Makes Us Different?

We advise you based on what we would do, were we in your shoes, given what we know


When Jonathan Davis set out 'his stall' in 2001, he asked himself the question: 'If I wanted a wealth adviser, what would I look for?':

  • Agree fees with clients before acting on instructions - clients will then know what the service will cost before they instruct.
  • Be as highly qualified as a financial adviser can be.  Jonathan is one of the most highly qualified wealth advisers in the UK.
  • Act as an adviser, not a salesman.
    –   Thus, act as fiduciary agent and true adviser to clients.
  • Work with clients ongoing, for the long term, normally not one-off.
  • Obtain the confidence of The Media.
  • Aim to preserve client portfolio purchasing power (against inflation), first and foremost.  Don't benchmark client portfolios against other wealth managers, stockbrokers, IFAs or the stock market.  Benchmark client portfolios against inflation.
  • Meet clients where they want to meet.
  • Aim for first class professionalism, ethics and client care.

The stall remains.  The above is still what we do now.

We are different to other financial advisers, wealth managers and stockbrokers.


IFAs and Wealth Advisers are all the same, aren't they?

In some ways, yes.

But... IFAs, often, do not always provide a one-stop shop wealth advice service to include, for example: Investing, Reducing Taxes, Estate Planning, Pensions, Later Life Finance, Long Term Cash Flow Analysis, Life and Income insurances etc.

In the UK, the bulk of portfolios are invested in a 60/40 Equity/Bond 'Diversified Portfolio'.  Academic studies say such a portfolio will reduce risk.  Ask how much client portfolios lost in March 2020.  How does that relate to 'reducing risk'?

We do not pretend there is no or little risk in investing.  However, KNOWING THAT and acting appropriately is half the battle.

See on the Homepage the chart of a Typical Client's investment portfolio performance.

How did yours do?


Have you often see yours in the media?

Jonathan Davis has had the HIGHEST media profile of any Independent Wealth Adviser in the UK.  See JD in Media.

What qualifications other advisers hold?

Jonathan Davis, Chartered Financial Planner BA MBA FCII FPFS EFP, is one of the most highly qualified wealth advisers in the UK.

Brendan Bensley BA FPFS EFP, Senior Paraplanner, is a Chartered Financial Planner.

Are they style over substance?

You decide.

Are they selling products or providing a service?

You seek an independent and impartial wealth adviser.

What are we best at?

We'll make your portfolio tax-efficient.  We'll aim to grow your capital above inflation (as we have been doing), over the medium to long terms.

We also specialise in advising on Later Life Finance, often called Long Term Care.

Where do you meet prospective clients?

Historically, in our lovely offices in The City (see map for Token House on Contact page).  Increasingly, also online.

We also meet prospective clients in offices in East Sussex, if you are based in this region.

Where do you meet established clients?

Wherever you want, within reason.  Increasingly, online.

Call Jonathan Davis on 0345 862 2919 or email enquiries@jonathandaviswm.com to obtain the wealth advice service you seek.  You will be delighted and relieved to have made that call.